Category Archives: Product Launch Tips

5 Secret Steps To A Million Dollar Product Launch

By: Travis Houston The 5 Secret Steps To A Million Dollar Product Launch

You are probably already familiar with most of the steps of a successful product launch. You see them all the time and might not even notice it.
Take the example of Apple and the iPhone. It is rare to see the kind of mass pandemonium in the market place that apple creates around the launch of the iPhone.

First, their process is somewhat shrouded in secrecy. They also have a very strategic and focused plan of action when bringing a new product to market.
You too can use this very same process to sell just about any of your services or products using the internet. Just like Apple. Could it really be this simple? Let’s see.

Next, you’ve got to follow a specific sequence of events as well as deliver great content and value in your pre-launch information. This is the same thing apple does when they launch a new product like the iPhone 4.

Once information has been leaked or the official announcement has been made to the press, bloggers or other news wire services you move into the content delivery phase of the launch.

One of the best methods to deliver information is in video form. Steve Jobs does so using presentation software called Keynote, records his video live in front of an audience and then releases this video to the public on his website. You can do the very same thing and don’t even have to do it in front of a live audience. You can simply record the presentation on your computer with a voice over and submit it to YouTube or host it on your website.

The videos should be content rich and give lots of added value to your audience in advance of them buying your product. Using a series of 3-4 content videos is standard for launching a new product.

Around the 3rd or 4th video you transition into what you will be selling them.
Your last video should be your sales video where you cover what your product will do for them, why it’s unique of different, why it matters and how they can buy it. End with a very solid call to action. Make sure to ask for the sale.

The over all process looks something like this:

[rb_list type="arrow"][rb_list_item]Pre-Launch Content Video 1[/rb_list_item][rb_list_item]Pre-Launch Content Video 2[/rb_list_item][rb_list_item]Pre-Launch Content Video 3[/rb_list_item][rb_list_item]Sales Video[/rb_list_item][rb_list_item]Order Now Button[/rb_list_item][/rb_list]

It’s really that simple. Follow this five step launch sequence, deliver great quality content in advance of selling your product and make sure to continuously refine the process to improve your results and profits. Article Source: http://www.articlesbase.com/authors/travis-houston/486465

A Simple Product Launch Strategy To Make More Money

Having a solid and robust product launch strategy will enable you to be very successful and have a stream of income coming in when you launch any product online or through your Internet Marketing activity.

There are a whole host of things to think about when launching a product online, but if you undertand these 2 principles, you will be well on your way.

1 – Your visitors must trust you to buy from you.

The best way to get customers to trust you is to seriously think about how you can give them value and show your credibility for being the expert in your field. Normally, free content in the form of blogs (similar to this one), emails about your product (not sales ones, but real valuable information), video’s, podcasts… you choose how, but essentially anything where people can build a relationship with you over time and learn to trust what you have to say.

2 – Then get some BUZZ!

Once people like you, trust you, see you as an authority and know that you have real credibility, the excitement and buzz you need around your product will come from your subscribers. Asking them to tweet about it, blog about it, tell their friends and even offering some kind of reward for telling them goes down well. Your ultimate aim is to get real buzz and to build up the excitement in your industry or niche so when your product is at last available, everybody wants to buy it. If you plan your product launch strategy well you should see a large inflow of orders on the product launch day. The crucial point is to have targeted visitors who will sign on your mailing list, it can be done by SEO or via PPC advertising.

Simple Product Launch Strategy

It is not difficult to draw up an effective product launch plan. I have talked about using a process of giving information, building trust and credibility, then selling. You will however need some tools to use for your product launch system. This is where the difficulty lies for most, but again, it doesn’t have to be.

In the two steps above I talked about getting content to your subscribers and those that you want to engage with. To do this you will need a website (many call this a sales or squeeze page), an autoresponder such as Mailchimp, Aweber or the one available from HodgesNet, great content of value and maybe some free products that you can offer for your visitors as a bonus (not essential, but a nice to have).

If you don’t have a website at the moment and you are stuck on getting the right sales page up together, take a look at Optimize Press - It is an all-in-one solution to run any product launch, landing page or squeeze page.

Here is an example of how you could use this stepped approach in a product launch:

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As you can see this process is using an email autoresponder system, landing pages with video (video is a whole other subject) and it all follows when someone enters their details in the squeeze page.

Remember – Offer some really valuable and useful information (and/or a free product) that will entice your visitors to get excited about what you have to share with them, then by the end of the process (if you do it well), you can generate a lot of orders. You can complicate things even more – but I think this is such an easy way to get started, you ought to have a go.

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4 Highly Effective New Product Launch Strategies

By: Ahmed moheildeen

When you are planning for launching a new product it is always important to have a launch strategy in mind, in this article we will discuss 4 great new product launch strategies.

New Product launch strategy Number one: new product website

Having a new exciting website to support your new product launch is a great strategy; it will help you differentiate it from your other products as well as your competitors’. The site will reflect your brand promise and support your brand strategy. You should pay extra attention to incorporating research based persuasion factors in your website experience.

New launch strategy Number two: Interactive demo

Another great strategy is to have an interactive demo; this will greatly accelerate investment recovery. By designing an interactive demo to work on the web, laptops or CDs you support your sales force and direct email campaigns.

New Product launch strategy Number three: Interactive promotions

Interactive promotions are any events that promote your new product launch and in the same time require the active participation of your target customers. These events can be in the form of contests or other similar activities. By coming up with imaginative contests the help you achieve your promotional tools and then delivering on your contest promises, this strategy will work wonders for your new product launch.

New launch strategy Number four: search engine marketing

Having a search engine marketing (SEM) program is a great and quick way to get the fastest recovery of your product investment. By having a program that combines SEO, link maximization, press release optimization and pay per click you will get spectacular results. All of these strategies are effective on their own, but you will get maximum yield if you use them in tandem.

Article Source:http://www.articlesbase.com/authors/ahmed-moheildeen/397025

Top 5 Product Launching Tips

By: Tim Godfrey

Launching a new product can be both an exciting and a stressful time, especially after you’ve spent countless hours preparing to introduce your product to the public. But, rest assured, there are numerous ways to ensure that your product launch runs smoothly and successfully.

Know your target market.

One of the first things you must do, before you even begin developing your product, is to identify your target market. To identify your target market, ask yourself the following questions:

[rb_list type="numbers"][rb_list_item]In what age range does my target market fall?[/rb_list_item][rb_list_item]What are my target market’s needs?[/rb_list_item][rb_list_item]What level of education does my target market generally have?[/rb_list_item][rb_list_item]What is my target market’s typical income level?[/rb_list_item][rb_list_item]Is my product for all genders or only a specific gender?[/rb_list_item][/rb_list]

Knowing your target market will allow you to tailor your product to their wants and needs. Additionally, you will be able to promote your product more effectively when you know what your target market expects from you.

Choose an effective launch date.

Some days are just better for product launches than others. For example, launching on a Monday morning may not get you as many sales as launching on a Friday or Saturday. Consider your target market when you choose your launch date.

Create an irresistible offer.

The first step to creating an irresistible offer is to identify how your product will benefit your target market. Once you know how your product is going to benefit your target market, you can develop an offer that will make it impossible for your target market not to purchase your product.

Announce your product launch.

One of the best ways to announce a product launch is to send an email to those people on your list. Craft an enticing email that will excite readers about your upcoming launch.

Create pre-launch and post-launch buzz.

You should begin promoting your product in the weeks leading to the product launch, but you must continue to advertise your product once it has already launched. There are dozens of simple (and free) ways you can promote your product, including.

Write a press release and submit it to online press release Web sites and to local media.
Write articles and submit them to article directories. Article marketing is a popular way of attracting buzz and of helping solidify you as an expert in your niche.
Start a blog and write entries about the benefits of your product.
Join message boards and post relevant information while promoting your product in your signature line, if allowed.

Regardless of the way you decide to promote your product, make sure you invest the time to create buzz around your product launch. And, keep advertising your product after your launch.

Article source:http://www.articlesbase.com/authors/tim-godfrey/29583