My New Internet Marketing Podcast for 2012
Podcasting, whether audio or video, is a way of presenting content to an engaged audience about your specific topic or industry, online – mainly through Apple’s iTunes.
This week saw the launch my own Internet Marketing Podcast on which I will be producing a weekly episode that you can listen to if you subscribe freely on iTunes. But, some people that I know have already asked me why I have chosen to start a Podcast when it does not seem to be that popular a choice for businesses today?
According to some stats reported by Alex Hudson, a reporter from the BBC Click programme last year, more than 150,000 podcasts are available on any given subject and that “More than eight million adults in the UK – around 16% of the adult population – have downloaded a podcast, with almost half listening to one at least once a week.”
So why not dive in, test and measure it as a marketing tool and see what comes of it?
With a very small number of podcasts on iTunes about “Internet Marketing” (1,777 from my search just now), I am choosing to publish my content further, in an arena where there is not much competition – This is in comparison with the 276,000,000 search engine results in Google for the term Internet Marketing. I am already on page 1 of the search results for the term “Internet Marketing” on the iTunes directory and No.1 out of 59 for the search term “Internet Marketing Coach“.
Podcasting could be a way for YOU to appeal
to another audience and amongst a
smaller amount of competition.
My Internet Marketing Podcast
The aim if for my Podcast to blow the doors open to the techniques used by many Internet Marketers to help traditional businesses succeed online. Weekly topics covered will include:
- List-building
- Digital engagement
- Sales page development
- Membership websites
- Affiliate marketing and much more…
The fundamentals of the podcast however, will be to appeal to those that want to set themselves up as an expert online and use Internet Marketing as a way to gather an audience, build a relationship with them and profit from selling products and services to them. Each episode wont be a huge 30minute or 1 hour programme – it will be short, sweet but full of valuable content for you.
On Saturday, in my new look for 2012, VIP email newsletter, I will be sharing how I am able to podcast very easily using some web based tools and a very simple setup in the office. If you would like to know more about how to podcast effectively for yourself, please enter your name and email address in the subscribe form on the top right hand side of this page and you will get Saturday’s email and future VIP email newsletters from me.
To subscribe to my Internet Marketing Podcast on iTunes, please click here or on the image to the right, above.
